The heyday of the office electronic typewriter lasted roughly a decade, from the early '80s to the early '90s. Triumph-Adler had their SE Series, Canon had their AP series, and Olivetti had their ET series (to name but a few). In most cases these series were a mix of: Large (often very heavy) "standard" electronic typewriters. Less-fully-featured but … Continue reading Olivetti et al
Tag: Olivetti
The Olivetti Girl
Olivetti's image was tarnished in 1972 by an unfortunate advertising campaign promoting “brainy” typewriters that were supposed to eliminate the typing errors made by shallow secretaries. A TV commercial showed a secretary as a vacuous pin-up girl who found that she could attract men by becoming an "Olivetti girl.” This infuriated a group of New York … Continue reading The Olivetti Girl
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