Olivetti et al

The heyday of the office electronic typewriter lasted roughly a decade, from the early '80s to the early '90s. Triumph-Adler had their SE Series, Canon had their AP series, and Olivetti had their ET series (to name but a few). In most cases these series were a mix of: Large (often very heavy) "standard" electronic typewriters. Less-fully-featured but … Continue reading Olivetti et al

The Olivetti Girl

Olivetti's image was tarnished in 1972 by an unfortunate advertising campaign promoting “brainy” typewriters that were supposed to eliminate the typing errors made by shallow secretaries. A TV commercial showed a secretary as a vacuous pin-up girl who found that she could attract men by becoming an "Olivetti girl.” This infuriated a group of New York … Continue reading The Olivetti Girl